Negative Space Gallery Exhibition - 2024
Program: Third Floor Gallery ; Client: Dash F. ; New Design ; Due Date: March 22nd
Problem:
Create a set of print and digital materials to promote the Negative Space Gallery Exhibit and engage people to visit and check it out.
The design should have a Swiss Style feel and incorporate images being displayed at the gallery event.
Inspiration:
Concept 1:
The first concept was to take four images and form them into separate shapes to form one large square. The last shape consists on two separate images, combined into one.
Concept 2:
The second concept was to create a shadow with the text to match the picture. The challenge with this specific concept was trying to make the text move like the water on the beach.
Concept 3:
The third concept was to take two images and intertwine them together to make one image. This design was inspired by a similar project I did at a Fine Arts Camp. The challenge was to make the image file small enough to save and print.
Concept 4:
The fourth concept was to get rid of all the images and focus on the black and white aspect of Swiss Style Design. This design was also a request from the client.
Suggestions from Client:
For all of them, it'd be great if you could fix up the BMU text and include my name.
Concept 1: This one should have the same header as the interlaced one, especially if we're printing both.
Concept 2: The final two are strong, but I would still like to keep this one for myself.
Concept 3: It’s perfect!
Concept 4: I like this poster the least, just because it doesn't say "hey! this is a photo gallery!" It's still really well done, though.
Solution:
The final design consisted of two cohesive posters and a postcard showcasing some of Dash Ferrero’s best pieces. They are Swiss inspired and promote what type of gallery is being exhibited. For the postcard, my client wanted to stick with one design so he chose concept 1.
I also created digitals where I chose four images from his gallery and incorporated them each into a different digital ad, which was later displayed on screens through campus.
