Love from the AS Valentine’s Day Cards - Fall 2023
Program: Associated Students ; Client: Anna P. ; New Design ; Due Date: January 19th, 2024
Problem:
Create three design drafts for Valentine’s Day. AS Staff will hand out the final design to students and campus partners. Engage students to grab a Valentine’s Day card and receive a 10% discount code from Dining.
Stickers must be 6”x4” cards folded in half, double-sided, a space for the discount, and must be branded.
Inspiration:
Concept 1:
The first concept was to make the sticker focused on plants. I thought this was a good approach since many students on campus are plant enthusiasts or have plants in their home. I created the pink flower pot to go with the Valentine’s Day theme.
Concept 2:
The second concept was to take the first idea, but focus it more on the neutral community (just in case people don’t like pink/purple).
Concept 3:
The third concept was to take the second idea, but change the colors to be more brand forward.
Solution:
The Solution consisted of the Pink Flower Pot. This specific design was chosen since it had more of the Valentine’s Day feel. Along with the final design, I included a fun plant pun: “Will you be my Soil-Mate?”. I also included a slogan on the back with the discount as well to make the card more inviting!
“I like the pink one!!” - Itzel S.
Sustainability Marketing Assistant